In 2013, I was approached by a sales rep within my company to help start a B2B publication that focused on the production of music festivals. At the time, festivals were just starting to grow into the phenomenon they are now, so we wanted to get our hands into that side of the industry before anyone else. What we came up with was a tabloid publication with vignettes of various festivals held throughout the year, interviews with organizers and sound companies involved, and tech specific features for the pro audio/ live sound members of the festival circuit.
My role, as editor, was to plan and execute all the editorial, from assigning the freelance articles, to writing my own articles. I also worked closely with the rest of my editorial team, managing the production and layout of the final copy of each issue.
While the publication is a once-a-year product now, I am still heavily involved in the planning and executing of each edition. However, of all the issues we’ve produced, the premier 2013 edition is still my favorite. Here you can access a digital copy of our first edition: MFB_09_13